Geo Fencing targets users based on physical locations they have been. It offers the ability to record Geo Conversions, which is when a user has been targeted with a display ad and then visits the predetermined conversion zone. You can target a custom, niche audience out of users who attend a specific event during a predetermined time window and serve ads to those users after the event. How awesome is that?

This is How it Works:

A virtual Geo Fence is traced around a location where you want to build an audience based on user visits to a particular location during a period of time. When a user enters the Geo Fenced location during that time frame, they will become part of an audience that can be targeted with display advertisements.

Addressable Geo Fencing

Addressable Geo Fencing brings you a powerful, efficient, and accurate way to target specific households and businesses with digital advertising.

Addressable Geo Fencing can be used both as a stand-alone tactic and a way to enhance/improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo Fencing makes all household targeting efforts more effective.

This is How it Works:

  1. Physical addresses provided by the client are uploaded into the platform.
  2. The addresses are then matched against plat line data to collect the exact physical location, size and shape of the individually matched addresses.
  3. The system then Geo Fences each matched address to collect and target users specific only to that distinct address location.
  4. Audiences at every single address are updated on a daily basis.

If this is something Go Fast Media can help you with, please reach out to us right away and we’ll get started building you the perfect campaign! CLICK HERE to contact us today and select ‘Geo Fencing’, and anything else we can help you with of course!